We've been talking online panels with our clients for many years and have some great programs out there that are yeilding excellent results.

It was with some pleasure that we read this article in the NZ herald a day or two back.  Seems the time has come when the online panel is entering the public consciousness as a great way to conduct research and, at the same time, provide a medium to communicate with your customers.

Here's a link to the Herald article

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The article gives an update on how the social media approach for many US and UK companies includes building their own online panel of their consumers (called advisory panels, custom panels, or proprietary panels), and mentions that "in 2008 Gartner Research stated that by 2010 more than 60% of Fortune 1000 companies would have some form of online community that could be used in marketing".

Buzz Channel has been building, hosting, and managing proprietary panels in New Zealand for the past four years. This is an area of great interest to us, and we are involved from providing the technology, as well as managing the day to day panel member enquiries, rewards management etc.

If you are keen to understand how you can bring customer databases alive with your own online platform, don't hesitate to give us a call.  If you'd like to read more about our PanelView service you can do so by clicking here.