Crisis Management
Many companies wouldn't think to turn to market research in
times of crisis as they don't understand the speed with which Buzz
Channel can provide answers,
As an example of much brand damage being avoided...
An advertising agency was being instructed to launch a new
campaign by their client, in the middle of this client's high
profile industrial dispute.
The agency felt the timing for the new campaign was wrong as
they believed, unlike their client, that the public sentiment was
behind the striking workers.
To add weight to the agency recommendation to delay launching
the new campaign, we ran an online survey on a Wednesday to a
representative sample of Household Shoppers.
By Thursday we could see that the results strongly supported the
agency view and what's more, much damage was being done to the
company's reputation due to their aggressive stance. The client was
made aware of the impact of the protracted dispute, and it was
resolved the following day.