New Product Development
A great benefit of working with the Buzz Channel online research
panel is the ability to have an ongoing 'conversation' with the
same respondents.
From early concept attractiveness testing and segmentation
studies, you can then go back to groups in your target market to
test your tactics through to launch.
Do they like the packaging? What is the planned advertising
telling them? And, what about now, after you've incorporated their
suggestions?
After launch, have you lived up to your promise? What's better
and what's worse from what they were expecting?
An Example: Website Development Testing
A number of market research projects have involved us setting
panel respondents some tasks on clients' websites and then asking
the online respondents how they found the experience.
We can set up online surveys to appear on certain web pages as
respondents reach them, or send them to the website in the middle
of the online survey so they can respond to questions before and
after the website investigation.