Offer and Print Communications Testing
Our visual question types and speed of project turnaround allows
clients to test their offers and print creative to bring greater
certainty to campaigns, without slowing the process down.
Going to small online samples of tightly defined groups keeps
the price right down and allows companies to treat this type of
communications testing as an integral part of their promotional
planning.
We are able to turn projects around in 2 to 4 days (quicker in
emergencies!).
One example of this service is a retail client who simply showed
two catalogue pages with a different offer for the same product.
Respondents 'voted' on which was the most compelling to them, and
the client had a clear view of the most effective offer to print
that week.
In another example, a newspaper page was shown to the
respondents and they clicked on each section of the cover page to
rank each section in terms of impact. This was a crude, but fast
and affordable guide.