|
Question Rotation
|
Allows you to randomly change the order in which questions or
blocks of questions are presented to each respondent. Answer
options within questions can also be rotated.
This is commonly used to avoid position bias.
|
|
Random Assignment of Respondents to
Questions
|
This feature is useful to reduce sample costs.
As an example, imagine you had three different concepts or ideas
to test and could afford a total sample of 600 respondents.
This feature would enable you to take all respondents through
some questions but then randomly assign 200 respondents to each of
the three sets of concept questions.
|
|
Automatic Change of Survey Branding
|
Some studies, particularly public consultations, involve
respondents coming in from different sources.
For example, you may have some people coming into your survey
through an online portal, others from an online research panel and
a third group from an email list of employees or customers. This
feature allows you to set up multiple 'looks' to your survey and
our system automatically recognises the source of the respondent
and presents the correct survey 'look' or brand to them.
|
|
Email Campaigns; Drawing in of External
Data
|
This is very useful functionality.
When you use our email campaign tools we are able to pull in
external data that is included in your email list.
For example, for surveys sent to customers you might pull in
Customer ID, location, your branch and salesperson's details, the
customer value to you, the services they use or products they
purchase.
For employee surveys you may pull in their employee ID,
management level, team, location, length of time with the company,
salary band.
There are three common reasons for pulling in external data:
1. You can use the information to control the flow or
logic of the survey so that respondents see different
questions.
2. You can show the extra data in the reporting and
use it for your analysis e.g. for cross tabulations or as
filters.
3. When you export the data, you can use fields such as ID
number to match survey responses back to your internal records.
|
|
Multi-Lingual Surveys and the Buzz Translation
Portal
|
Buzz Channel technology is unique in how it set ups and runs
multi-lingual surveys.
The first task is to finalise the survey in English.
Once approved, translators for each of the languages log
directly into our system and are presented question by question
with the English survey, for their direct translation beneath. This
includes the translation of question instructions.
The benefit of this direct translation approach is that the room
for transcribing error is removed.
Once translated, respondents choose their preferred language as
they start the survey.
The second unique feature of our approach is that all the
responses are still received as one data set thus still allowing
clients to view results in real-time. Data can be easily separated
into the different languages if required.
Buzz Channel have translators already trained on using our
system or we can train a clients translators to use our Translation
Portal.
|
|
Branching
|
Where groups of respondents are to receive sets of quite
different questions, we set up different survey branches.
You are able to bring people in and out of the different
branches using straightforward logic.
|
|
Random Pairing of Variables
|
This functionality allows users to set up a list of variables
that are then randomly presented to each respondent in pairs, to be
compared and rated.
Each variable will be presented the same number of times.
|
|
Extraction
|
Extraction allows you to take a respondent's answers from a
previous question and pull them into following questions as the
answer options.
Our technology allows you to extract responses to the side or
top of a subsequent matrix style question.
The purpose of extraction is to make a survey relevant and
intuitive for each respondent by only asking them about things that
have indicated they are aware of, interested in, or have
experienced.
|
|
Advanced Extraction off Multiple Questions
|
Advanced Extraction but this allows you to take responses from
more than one question to form a subsequent question.
As an example, in one question a person may have selected novels
and movies as their preferred form of entertainment, from a longer
list of 10 items.
In the next question they may have selected newspapers as their
most regular media choice for current affairs.
A third question may then ask them how much they spend each
month on novels, movies, and newspapers.
Our functionality allows you to extract answers to the top or
side of a subsequent matrix style question.
|
|
Piping
|
Piping allows you to take a response from one question and use
this in a subsequent question. This is a good technique for making
the respondent feel they are part of a one-to-one conversation and
that you, as the survey writer, are closely listening to them.
You are able to pipe responses from more than one question into
a subsequent question.
For example, if a respondent says that detective novels are
their favourite type of book, and in a later question selects 'on
the bus' as their favourite time to read, a subsequent question
with piping might say "You've said you like to read detective
novels on the bus. Tell us why this is one of your favourite
pastimes."
|
|
Pop Up Website Surveys
|
These surveys pop up on a website on selected pages and invite
website visitors to provide feedback.
We are able to programme a delay in the pop up so they only
appear to people who have spent a period of time on a page.
|
|
Non Pop Up Pop Ups
|
The Buzz Channel Pop Ups look and act like Pop Ups and are
useful devices to enable respondents to read more information if
they choose to, without leaving the flow of the survey.
However, the draw back with traditional Pop Ups is that they are
blocked by many browsers. The Buzz Channel pop ups are not
blocked.
These are a very useful device for Public Consultation
projects.
|
|
Video Streaming
|
Buzz Channel have been streaming video for many years and are
closely aware of the limitations of people with slower Internet
connections.
We encourage our clients to use video in surveys to introduce
topics and information in a compelling and engaging way.
We are also able to link to YouTube videos within the survey and
will advise you on the best approach.
|
|
Audio
|
Audio files can be used in some novel ways and add significantly
to the respondent experience.
Examples include placing voice-overs on early stage advertising
concepts to more realistically present the concepts, testing
advertisements with different voices (is a local voice required for
international creative?), or even testing taped voices for your
phone system to make sure that the first impression your
organisation makes is warm and professional.
|
|
Bespoke Questions
|
Buzz Channel are able to develop bespoke questions and
associated reporting and place them in your own log in area for
only you to use. Only people who you have given permission to view
these questions types will see them when they log in.
Clients set up bespoke questions when they have intellectual
property in the way in which they ask a type of question, and they
want this set up for their use but not our other clients.
|
|
Visual Questions: Drag 'n Drop
|
The Buzz Channel Drag n Drop is exactly the same as a Radio
Button Matrix in terms of reporting.
However for respondents it is engaging, can be fun (always
good!), and breaks up the monotony of 'click- the- button' style
questions.
Buzz Channel can help you source suitable images and get them
ready for use in the survey.
There are several options with Drag n Drops, including whether
you want the options to disappear when dropped on the destination
boxes, whether you want them to remain showing, and whether they
should drag behind or in front of the destination boxes.
|
|
Visual Questions: Image Options
|
Images can be use as answer options instead of words and phrases
and there are many times when using images in this way can make it
much easier for respondents.
For example, if you are asking people to pick a logo or
packaging that they prefer you can ask them to click on the
preferred image rather than show all the images above the question
and asking them to click on a label.
|
|
Visual Questions: 100% Slider
|
This is a sliding scale matrix that presents respondents with a
list of items that they then rate, with the result across all items
adding up automatically to 100%.
The fact respondents see a visual representation of their score
can help them give an accurate score. It also helps that the system
rather than the respondent does the maths!
|
|
Quota Management
|
The Buzz Channel system manages sample quotas automatically, to
ensure your respondent sample matches your requirements.
This means that as each quota cell target is achieved, the
system automatically filters out subsequent respondents of the same
profile. Other respondents are directly into the survey, until
their quota cell target is also met. The benefit of this automated
approach is that your sample requirements are closely met and you
don't pay for any additional respondents.
Our system can implement Hard Quotas and Soft Quotas but you
need to be aware of the cost implications of Hard Quotas or low
incidence quotas when working with online research panels.
|
|
Email Templates
|
When you run an Email Campaign with Buzz Channel tools we are
able to design attractive branding graphics for your email which
are then loaded into your client area.
When you run future email campaigns, you can choose the 'look'
or template at the click of a button from those we have set up for
you in your area.
|
|
Bounce Reporting
|
An important part of any email campaign is understanding who
hasn't received your email.
You may wish to simply understand the success rate of your email
campaign, or to actually follow up the bounced emails.
Our reporting will enable both these actions.
|
|
Integrated Email Campaign System
|
Integration is one of our central design principles. The fact
that one comprehensive system manages everything from panel
recruitment and rewards, through to survey scripting , email
campaigns, and analysis and reporting greatly aids the ease of use
and flexibility for our clients.
Using the Buzz Channel integrated email campaign tools to send
out your survey is vastly more powerful than sending the survey
link out through a third party system:
1. We are aware of and cater for security
issues associated with getting bulk emails through firewalls and
security settings;
2. We can automate reminders to people who
haven't started or completed the survey;
3. You are able to change the branding of
your emails at the click of a button;
4. We can produce Bounce Back reports and
statistics;
5. We can draw in external data to influence
the survey logic, your reporting capability, and to enable you to
match survey responses to your internal customer or employee
data.
|
|
BuzzWatch
|
View surveys in their entirety by individual respondent. This is
a useful feature when respondents state "see my response
above".
It is also essential for online consultations.
|
|
Respondent Copy of Survey Responses
|
This feature enables a respondent to print off a copy of their
survey responses for their own records on the conclusion of the
survey.
The responses are nicely formatted for printing.
For some consultation projects this is an important feature. If
you wish to go back to the same respondent with different questions
over time, you can also use this feature to refresh them on their
answers to earlier surveys, before taking them into a new set of
questions.
|
|
Presenting and Uploading Documents
|
A central principle of Buzz Channel is that surveys should be
intuitive and enjoyable for respondents.
Some surveys and consultations need to present large amounts of
information, perhaps for legal reasons, or perhaps to ensure that
respondents have access to information if they need it.
In these situations, we recommend using our Buzz Channel Pop Ups
or setting up links in the survey that give respondents the option
to read more if they choose to, before responding. This approach
means respondents do not lose the flow of the survey, compared to
sending them off to a different website and then expecting them to
come back to the survey.
Another frequently used function is the ability of respondents
to upload their own documents to support their submission or
response. Buzz Channel functionality will label uploads to enable
them to be matched to responses and make the uploads available
electronically to our client.
|
|
Online Portals
|
As projects require, Buzz Channel will set up and host online
portals through which respondents can enter a survey.
This is obviously a straightforward task however it is often
simpler to work with us to provide this service alongside the
research technology, than to involve a third party or an overworked
internal technology team.
|
|
Tailored Reporting
|
Our in-house development team use powerful reporting tools to
build dynamic management reporting for clients.
This includes dashboard reporting using the latest graphic
tools.
Tailored reporting is particularly useful for Trackers, where
research costs can be dramatically reduced by using automatically
updating online reports for ongoing monitoring, with skilled
researchers providing periodic analysis and insight.
Our reporting approach is integrated with our permission based
system access so you can have different managers in your
organisation accessing different levels and views of reports as
they log in and view them in real-time at their desks.
|
|
Report Builder
|
The central design principle of Buzz Channel is simplicity of
use for our clients. Nowhere is this principle better demonstrated
than our analysis and reporting tools.
Our tools have simple top-line report functionality for an
instant view of feedback.
However, for deeper analysis and easy dissemination, clients
will soon have access to our Report Builder - tools which enable
you to select the questions, format of the report (e.g. graph,
table), apply filters or banners, select open ended responses that
support your case, and to then save each report with a name, for
later updating and printing.
Once set up, you will be able to choose to instantly export your
formatted report to PowerPoint, Excel, or Word at the click of a
button.
|
|
Exporting
|
Getting data and information from the Buzz Channel system to
your preferred format is a streamlined and straightforward
process.
Our research clients and those proficient with SPSS are able to
export straight to this software, including exporting the Syntax
file to correctly set up and label columns.
Business users often just 'cut and paste' tables or graphs into
Microsoft Office and work further with the data in the area they
are most comfortable.
The Export function enables you to select the questions,
respondent groups, time of response, completes or all responses,
and to export these to a .csv file instantly. If you apply filters
to the data, these filters will stay applied during the export
process.
Of course, many users use the Buzz Channel analysis and
reporting tools to work with survey results.
|
|
Significance Testing
(In development)
|
When one looks at survey results, a 'test of significance' will
tell us how likely it is that a difference between two figures
occurred simply by chance.
You can read more about Significance Testing at: http://en.wikipedia.org/wiki/Significance_testing
http://en.wikipedia.org/wiki/P-value
The Buzz Channel system will soon have built in significance
testing can be applied to results to highlight whether you should
be cautious in your interpretation of results due to their weak
statistical significance.
|
|
Weighting On The Fly
(In development)
|
For many Buzz Channel studies we will use quotas to ensure the
final sample meets our clients' requirements.
Other studies however need to be open to all who wish to
participate e.g. public consultations or topical media studies.
With these studies we will soon be able to set up the desired
sample profile as weighting factors (usually but not always
demographics) and then, at a click of a button, weight the results
to match the sample profile.
The weighting process is like applying a filter which can be
toggled on and off, so you do not lose the original data.
This is a particularly powerful feature for fast-turnaround
media studies, as it removes the need to export the data to weight
it, and means users can still use Buzz Channel analysis and
reporting tools.
|
|
Top Box
(In development)
|
Another tool in the Buzz Channel reporting kit will soon be Top
Box analysis.
Turning on Top Box enables you to instantly aggregate the points
on an n-point scale question together for simplified reporting.
For example, you may have used a 7 point scale in your survey
for an 'overall satisfaction' rating.
When you turn on Top Box, you can summarise the results into
'strongly dissatisfied' - people who clicked 1 and 2; 'moderates' -
people who clicked 3 to 5; and 'highly satisfied' - people who
clicked 6 and 7.
|
|
Filters
|
If you wish to look at a subset of the results based on any
questions, combination of questions, or other information, you can
apply filters.
Once set up, filters can be toggled on and off. When filters are
on or applied, the work across the results as you develop reports,
do cross tabulations, or export the data.
For example, when running a study on the public's view of
Government policy announcements, you may wish to focus on how the
right-wing, rural view differs from the rest of the population.
Assuming you have asked the right questions, you could build and
apply a filter that grouped together voters of right wing parties,
and people living in rural areas.
Another example using filters not based on questions is a media
study where you may want to see a shift in audience perspective
after media analysis and coverage. You could apply a filer based on
date of response.
|
|
Permission Based Access
|
A powerful feature of the Buzz Channel system is the way in
which we manage access to different parts of the system.
Within a client organisation, there may be some research
champions who need access to the full system across all projects,
including survey set up, the upload library, top-line results,
tailored reports, and the report builder.
Perhaps there are several research people, with responsibility
for HR, Marketing, and Distribution Channels respectively and each
of these people only want to see and work on projects in their own
areas.
At the other end of the spectrum, there may be team managers who
can only access one of several tailored reports that show their
team's performance against the organisation totals.
This access is controlled by our permission- based log ins that
client can either manage themselves, or we can manage on their
behalf.
An important feature of our system is that log in access can be
set right down to individual question level. So, a research house
may wish to run an omnibus survey on behalf of several clients, or
an organisation may wish to talk to their suppliers about several
different product categories. Our permission based access would
enable log ins to be set up that presented question responses to
certain people and not others.
|
|
Redirection on Conclusion
|
As respondents complete a survey we are able to send them to
your website or a target URL as they close their survey
browser.
The redirection can occur selectively for some respondents and
not others.
|
|
Upload Manager and Library
|
As you become a Buzz Channel client and log in for the first
time, you'll automatically have your own Upload Manager or
library.
This is a place to upload and store all the image, video, and
audio files that you wish to include in your survey.
The Upload Manager allows you to set up folders and link
directly to your desktop.
|
|
Standard Questions
|
Standard Questions are questions that you wish to set up in
their entirety (so both the question itself and the answer options)
so that every time it is used, it is exactly the same.
This allows the comparison of results over time and over
different surveys and can also reduce survey set up time.
By setting up a standard question, any user whose username is
set up to view this question, can simply 'click the button' and it
will drop into their survey.
This is helpful for research companies or large organisations
where more than one person is involved in survey design and
scripting.
|
|
Longitudinal Reporting
|
Longitudinal reporting allows you to report over time, survey by
survey, the results to repeated questions.
This is a valuable feature for Trackers.
|
|
Email Campaigns: Scheduled Mailouts
|
Our Email Scheduler is helpful for large email campaigns where
we can set up the system to send them in smaller batches.
This reduces the load on servers and can help meet project
requirements where groups of respondents need to receive their
emails at different times.
|